AN EASY, STEP-BY-STEP OVERVIEW TO MAKE BLOG POSTS THAT GET READ
Blogging has become a huge part of having a successful website. Especially in Business to Business sales, having a good blog can bring sales to your doorstep.
Additionally, blogging can answer those questions you get from customers and clients over and over and over again. In fact, that's how I have come up with my most successful posts.
It turns out there are usually thousands of other people out there looking for answers to that question too.
Follow these steps and track the amount of views your blog posts receive. You won't be disappointed. If you do really well, some of those views should turn into paying customers!
Download the free checklist PDF to help you remember these steps.
1. will the topic add value?
Before you do anything, make sure the topic of your blog post matches your target audience.
It helps to imagine your IDEAL customer.
What are they typing into that search bar?
What blog post would they click on?
What topic would be most valuable to them?
Can you add a unique perspective?
Will this make them trust you more and more likely to buy from you?
Social media addiction is something I’ve struggled with for years. When I start to feel my thoughts influenced by those online and consuming content mindlessly constantly, then I know there’s a problem.
In this video and blog post I talk about the three steps you can use to control social media overuse.
Step One: Acceptance
The first step is accepting you have a problem. There’s a reason that people say this. No need to get all melodramatic about it, but you do have to accept that “Yeah, I am a little addicted to this.”
You need to accept it and you need to say, “I’m going to do something about this.”
STEP TWO: QUIT
The second step is to quit cold turkey. Don’t delete your profile. You don’t need to do that. A part that keeps people from diving in is that you’re afraid to quit. You don’t want to delete all those years of history. You don’t need to delete your account to quit.
Am I doing too much?
A few weeks ago I was underemployed and struggling to get any freelance projects off the ground. Through weekly talk therapy and an amazing support system I was keeping focused on the opportunities rather than dwelling on all the little things that kept not working on. Then suddenly the pace shifted.
Let me start with this admission: I want to be successful.
To some that might sound obvious, but in other crowds the word “success” is a dirty one. Artists and working class friends sneer at the idea as selfish and unaware.
Some of success is money. Enough money to make decisions with your money rather than your money making decisions for you.
One of my favorite songs by a Pittsburgh musician (Crisp Lake), and friend of mine, says “When you see the wheel, I hope you know which way to steer.” I hope so too.
That song wasn’t written about me. He wrote it before we ever met. However, I always feel like that line is speaking at me directly.
I am the artist friend who focuses a lot more than my friends on the business aspect of the field. A lot of the time I’m made to feel like a sellout either directly or indirectly.
A lot of my time is spent on self-improvement. I’m a bit of a workaholic, but even work-life balance is something I’m committed to figuring out. Maybe I’m a control freak because I want to control every facet of my life.
Do you feel like your Facebook page or website aren't helping your business as much as it used to?
The cost of getting your posts out to your audience have skyrocketed.
Website trends keep moving ahead at light speeds.
eCommerce is a huge beast that takes time commitment to set up and manage.
The system is not rigged against you; the system has just evolved with more competition online. The internet is capitalism in it's truest form.
It has now become a business by itself just to keep up with the rapid changes happening with Facebook, YouTube, Websites, eCommerce, and the ecosystem as a whole. (I know because that is my business.)
You need one of two resources for online marketing: Time or Money.
The year 2016 has been full of changes. This was big for our production company, Sideline Pictures. We released a feature film and have started new initiatives in the last few months to grow our audience.
As an online marketer and content creator myself, I have been watching over our statistics to see what lessons I could learn from this experimentation stage in Sideline Pictures.
In this post, I am going to go through the last three months of the Sideline Pictures website growth and related social media channels. Those are my primary responsibility and what I do for other businesses, so they are of the most interest to me (and probably you).
At the beginning of December, we started posting to the blog a few times a week.
This content was primarily informational and is intended to help our target audience of other filmmakers. The goal here is to increase authority and network reach. Also helping people makes us feel all warm and fuzzy inside.
Unique visitors to the site started to spike immediately after new content was being created. Not only did this give visitors more potential pages to land on, it also opened up new opportunities to share pages on social media.