Am I doing too much?
A few weeks ago I was underemployed and struggling to get any freelance projects off the ground. Through weekly talk therapy and an amazing support system I was keeping focused on the opportunities rather than dwelling on all the little things that kept not working on. Then suddenly the pace shifted.
Let me start with this admission: I want to be successful.
To some that might sound obvious, but in other crowds the word “success” is a dirty one. Artists and working class friends sneer at the idea as selfish and unaware.
Some of success is money. Enough money to make decisions with your money rather than your money making decisions for you.
One of my favorite songs by a Pittsburgh musician (Crisp Lake), and friend of mine, says “When you see the wheel, I hope you know which way to steer.” I hope so too.
That song wasn’t written about me. He wrote it before we ever met. However, I always feel like that line is speaking at me directly.
I am the artist friend who focuses a lot more than my friends on the business aspect of the field. A lot of the time I’m made to feel like a sellout either directly or indirectly.
A lot of my time is spent on self-improvement. I’m a bit of a workaholic, but even work-life balance is something I’m committed to figuring out. Maybe I’m a control freak because I want to control every facet of my life.
Do you feel like your Facebook page or website aren't helping your business as much as it used to?
The cost of getting your posts out to your audience have skyrocketed.
Website trends keep moving ahead at light speeds.
eCommerce is a huge beast that takes time commitment to set up and manage.
The system is not rigged against you; the system has just evolved with more competition online. The internet is capitalism in it's truest form.
It has now become a business by itself just to keep up with the rapid changes happening with Facebook, YouTube, Websites, eCommerce, and the ecosystem as a whole. (I know because that is my business.)
You need one of two resources for online marketing: Time or Money.
The year 2016 has been full of changes. This was big for our production company, Sideline Pictures. We released a feature film and have started new initiatives in the last few months to grow our audience.
As an online marketer and content creator myself, I have been watching over our statistics to see what lessons I could learn from this experimentation stage in Sideline Pictures.
In this post, I am going to go through the last three months of the Sideline Pictures website growth and related social media channels. Those are my primary responsibility and what I do for other businesses, so they are of the most interest to me (and probably you).
At the beginning of December, we started posting to the blog a few times a week.
This content was primarily informational and is intended to help our target audience of other filmmakers. The goal here is to increase authority and network reach. Also helping people makes us feel all warm and fuzzy inside.
Unique visitors to the site started to spike immediately after new content was being created. Not only did this give visitors more potential pages to land on, it also opened up new opportunities to share pages on social media.
Here I am again. I'm sitting in front of my computer during a late night shift at a job that I don't hate enough to quit. Paralyzed by choice.
I rapidly Google online tests to tell me whether or not I should stay at this job, in this place, with my significant other. The answers are unsatisfying at best.
Everything seems to point to quit, move, leave them. Yet... that doesn't feel right.
On any given day my gut instinct about these three big questions sways in a totally different direction. How can you possibly make big choices like these without feeling like you're leaving another option behind?
In today's world there are so many opportunities sprawled out in front of us. I've found this one simple question has gotten me on the right path when I'm really struggling to come up with the answers myself.
Sitting here in front of my computer, I have long forgotten the first time I asked myself this. When I ask myself this question again, it will likely change the path I'm on for the better and I feel a huge weight being lifted from my shoulders.
[Note from a year later: It did drastically change everything. I moved halfway across the country and then back again after asking the big question again!]
The Million Dollar Question
One of the main endeavors that has been consuming most of my time is working with Sideline Pictures. The company is Vincent Barnard's movie production company and soon to be much much more than just that.
Early in 2014, Vincent and I set out to create a long-form episodic narrative called Blue Card. The idea was first and foremost to create a compelling project on the lowest budget we felt possible. Equally as important, however, was using this series to test the waters in the ever murky distribution landscape of today's film industry.