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It'll Be Okay Spotify Playlist

10/24/2022

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This is the playlist I listen to most often on Spotify. I created it when going through a really hard time after a relapse and breakup. It's a mix of good feeling music with some inspirational music too.​

A mix of well-known classics to new and up-and-coming artists. Genres like reggae, hip-hop, pop, and folk blend to keep the playlist fresh.

I hope you enjoy it as much as I do:
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It Will Be Okay Text with Heart Emoji and a woman making a heart with her hands in front of a sunrise
Songs included when posted (but will likely continue to evolve):

When It Rains It Poors by Twiddle
Sunday Best by Surfaces
Slow Down by SAND (and Omaha local making GREAT MUSIC)
Here Comes the Sun by The Beatles
Somewhere Over The Rainbow by Israel Kamakawiwo'ole
Beautiful Day by Aykanna
And the Birds Sing by Tyrone Wells
Waitin' to Die by Useful Jenkins
All. Right. Now. by Satsang (positive uplifting country music?! Yes please.)
75 and Sunny by Ryan Montbleau
More Than Enough by Tubby Love
I'm Yours by Jason Mraz (my favorite to sing along to)
​Keep Your Head Up by Andy Grammer
Permanent Holiday by Mike Love
Good Vibrations by The Beach Boys
The Dreamer by The Tallest Man on Earth
Colours by Grouplove
Apocalypse Dreams by Tame Impala
Let It Be by The Beatles
Let It Happen - Soulwax Remix by Tame Impala
Keep It Light by Wookiefoot
Heaven Is Here (Acoustic) by MC YOGI, featuring Matisyahu
Revolution 1 by The Beatles
One Day by Matisyahu
All You Need Is Love by The Beatles
Love Will Find a Way by Mike Love and Friends
Hold On by Alabama Shakes
Miracle by Donnie Trumpet & the Social Experiment (Chance the Rapper)
Sunshine by Atmosphere
Don't Hold Your Breath by Wookiefoot
Green Mountain State by Trevor Hall
All Ways Love by Tubby Love, Anna Surento, and Paul Izak
Only Love Is Real by MC YOGI and Marti Nikko
The Freedom Song by Jason Mraz
Let It Breathe by Rob Riccardo
Talking to Myself by Watsky
Live Before I Die by Mike Posner and Naughty Boy
Strength In One by Trevor Hall and Dirtwire
Dissect the Bird (Live) by John Craigie
Love Thy Soul by Calimossa
What Do I Know? by Ed Sheeran
Mystic Matterz by The Polish Ambassador, Zion I, and Nitty Scott
Life is Good by Jon Wayne and The Pain with Ben Suchy
Revolution by Heartless Bastards
Rise by Will Evans, Mihali, and Paul Izak
Peace Will Come by Aaron Hale
Cowboys & Indians by Dustin Thomas
I Am by Satsang
I Am Loving Awarness by East Forest featuring Ram Dass, Krishna Das
Moments by Electric Octopus
Put Down What You Are Carrying by Trevor Hall with Brett Dennen
Everything In Its Right Place by Radiohead
Beautiful Day by Surfaces
Strong As An Oak by Watsky
No Regrets by Mike Love
i by Kendrick Lamar
Vacation by Dirty Heads
Look For The Good by Jason Mraz
All You Can Do by Watsky and Jimetta Rose
Never Let It Die by Watsky
Foldin Clothes by J Cole
Good News by Mike Love
Up Down Saharsara by MidKnightSol
Bear With Me by Through The Roots featuring Eric Rachmany
Believe by Sa-Roc with Gingger Shankar, D*L*P, and Aloe Blacc
Pass You By by SAND and Lite Pole
Happy To Be Here by Wookiefoot
Breathe by Sierra Marin
Sunny Day Souldier by Kris Lager Band (who played at my wedding)
You Can't Rush Your Healing by Trevor Hall
Home Again by Michael Kiwanuka
Beautiful Life by Michael Kiwanuka
never give up by Son Little
look up by Joy Oladokun
Happy by Pharrell Williams (had a cover of this played at my wedding)
Don't Worry Be Happy by Bobby McFerrin
It's Alright by MaMuse and Molly Hartwell
Got To Believe by MaMuse and Molly Hartwell
Pass the Vibes by Donnie Trumpet & the Social Experiment (Chance the Rapper)
Sing to the Mountain by Elephant Revival

If you have any songs you think I should add, share them with me on Twitter @craiginzana
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The State of the Arts in DuBois

12/23/2021

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(This post originally appeared on WinklerGallery.org in 2018, written by Craig Inzana, Previous President of the Board of Directors and Artist Member of the Winkler Gallery & Art Education Center.)
The State of The Arts in DuBois was a radio show with Joe Taylor of Connect FM, Deb Grieve of the Reitz Theater, Jessica Weible of The Watershed Journal, and Craig Inzana of the Winkler Gallery & Art Education Center recorded in July 2018. They discuss what the arts are like in our small town, rural region.
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Connect FM · State of The Arts in DuBois - Contact with Joe Taylor-June 14

Transcription
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The Importance of Accurate Financial Projections for Your Business and How to Make Them

10/18/2021

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When helping a fellow business owner put together financial projections so that she could apply for a loan, I realized how this important step is often overlooked. When Chelsea from Business Pop reached out to write this post on the topic, I was happy to accept.
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​Financial projections are the foundation on which businesses run. These projections encompass current and future income and expenses, representing the business’ present condition and expected growth. In this article, we’ll explore the importance of financial projections and how to accurately create them for your business.
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The Right Time To Stop - The Hot Mic @ Arch DevOps Podcast

2/2/2021

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When do you keep pushing and when do you say enough is enough?

This podcast episode bit of a post-mortem on Craig Inzana Media LLC as I continue to transition into fulling throwing myself and those resources behind Beeso Studio.


About six months ago I was approached by Michael “Fritz” Fritzius to talk about my entrepreneurial journey with Craig Inzana Media on The Hot Mic Podcast by Arch DevOps.

Over the last few months I made the tough decision to leave Craig Inzana Media behind to dedicate myself fully to the marketing department at Beeso Studio. I had been trying to do both for about a year and started to lose direction in my own business.

After losing some big key accounts due to the pandemic, I had to let a lot of the team go and was working on a bare-bones crew of contractors by the end. It just wasn't working for me.

Michael and I go deep into what it feels like to make that decision and why I think it was the right one to make at this time.

We also talk about remote work and why I got into building up a marketing agency for myself in the first place.

Listen above and feel free to share.
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We are constantly creating reality

8/13/2020

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As a long time creator myself with a background as a filmmaker, photographer, designer, painter, and writer a passage from a book I am reading as well as a portion of a related podcast episode really resonated with me. 

I want to share just a little portion with you here:
​
Image of Be Patient Be Present Be Joy Book

​Whatever you're doing right now, you are creating.


When you speak, you are creating words and conversations.

When you put bacon, lettuce, and tomato onto some slightly toasted bread with a little slab of mayo and a little salt and pepper, you just created a delicious BLT.

We create conversations, art, businesses, adventures, and life.

That's right. We are always and in all ways creating our own LIFE.

By wearing a certain outfit, you may be creating a man or woman dressed in blue. By reading this -post-, you are literally creating a person... reading.

So just by being, we are creating.

By being angry, we are creating an angry person. By being thankful, we are creating gratitude.

When we begin to choose what and who we create in our everyday experiences from a detached perspective, and we begin to build the mental and conscious muscle that gives us control over our thoughts, consistently and with purpose.

​The more we control our thoughts, the more we understand how we are actually creating our experience and the perception of that experience based on those thoughts.

- Excerpt from Be Patient, Be Present, Be Joyful: A First-Aid Kit for the Emotional Bumps, Scrapes, and Bruises of Life by Ryan Stanley.

Ryan was recently a guest on the Happy You Are Here podcast. His energy and enthusiasm for topics of creating a joyful life were incredibly inspiring. 

If you like podcasts, I highly recommend listening to the episode in the video below.

If you prefer to read, pick up his book (the print version or the free PDF version) on his website.
​
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ARE YOU EVEN IN THE RIGHT BUSINESS?

8/3/2019

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My business has been going through a lot of changes lately. Earlier this year, I left a full-time marketing position to pursue freelance video editing full time.

Pretty quickly, I realized things weren't working. In a matter of weeks, I felt utterly disinterested in the work. It felt like the quality was suffering.

So I started hiring some of the creators I know that do great work. They nailed it, but the profit margins still weren't making me enough even to scrape by. I refuse to deliver shoddy quality work, so I'm not going to outsource to the cheapest bidder.

Scalability with freelance is an issue too. The only way to grow a freelance business is to turn into an agency by hiring more people or raise your rates significantly. It's just not a game that seems like it would play out well.

So I've spent the last few weeks trying to separate my past interests with a plan to take advantage of my strengths. Here are some of the insights I've come across.
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difference between interests & STRENGTHS

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It's essential to notice and get real about the difference between interests and strengths.

I have a ton of interests. Painting, music, video, writing. That doesn't mean those are right career paths for me. 

Some experts might disagree, but it's not a closed debate by any means.

Months ago, I saw a video by Improvement Pill about "The Japanese Formula For Happiness" called Ikigai. The idea struck me pretty hard as the reason following passion alone wasn't working out.

The idea is that true fulfillment can come when you're spending your time doing something that you are good at, society needs, you can be paid well for, and you enjoy doing.

The trouble is figuring out what you're good at, what you can be paid well for, and what society needs. The only way to figure out what you enjoy is to try a bunch of things.

At this point, I already know the kinds of work I enjoy (luckily it's a lot of different things). I keep running into the issue of something I can objectively know I'm good at, get paid well for, and society needs.
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Discover Strengths Objectively

Humans aren't exactly good at discovering objective truths about ourselves without outside feedback.

There are three main ways that I went about looking to find what were objective strengths in my work so that I could refocus my work in these areas.
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  • Ask previous clients
  • Ask collaborators
  • Use an evaluation service
 

Ask Clients

The obvious way is to ask your clients.

I sent out a text to a few of my clients that I know are pretty thoughtful people.

You could do this via a long email explaining your thought process. You could send a survey. In my case, I just sent a text asking, "From working with me so far, what do you think my biggest professional strength is?"
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There were a few different responses I received. None of them had anything to do with my creative talents or skill.

More or less, they all summed up to Communication, Strategic Thinking, and Creative Problem Solving.

Cool. Now let's see what the people who do work for and with me think.
​

Ask Collaborators

Think of collaborators broadly. For me, that was a few co-workers from past jobs that I worked with closely AND some creatives I've worked closely with over the years.

The text was the same, but obviously, you can vary that up to reflect the specific circumstances of your working relationships with these people.

Again, not one responded with anything related to creative talent. One did say "You're incredibly talented" but wasn't able to describe what specific talent to which they were referring.

The takeaways were Decisive Problem Solving, Clear Communication, and Idea Generation.

There was still a feeling that there might be some personal biases at play here. You'll never be able to remove those entirely. This last one was about as objective as I could get.
​

Evaluation Service

We're all familiar with personality tests by now, but I'm not talking about something like the Meyers-Briggs here. Those can be useful for containing personality traits and learning how to work with others, but I didn't feel that reflected a work-scenario.

I'm an ENTP by the way. 16 Personalities calls this "The Debater" which I feel is pretty accurate.
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​Back when I worked at Priority Communications (which is a great place to work by the way), they had some of us take the ​CliftonStrengths assessment — formerly Clifton StrengthsFinder.

I'm oversimplifying here, but basically, it's a long assessment that will result in a ranking of 34 potential strengths. The ones we want to focus on are the top 5 of those strengths.

My top five were:
  1. Restorative (Problem Solving)
  2. Ideation (New Idea Generation)
  3. Strategic (Pattern Recognition)
  4. Analytical (Data, Fact, and Logic Oriented)
  5. Communication (Conversationalist and Good Presenter)

You might notice that these don't sound like the strengths of a creative, do they?

No, they don't. These line up pretty perfectly with the responses I got from clients and collaborators.

Hopefully going through this process can lead you to identify the common strengths as well.
​

Why this matters?

Except for maybe Ideation, these sound like a different person than the professional creative I was trying to portray through my business. That's a problem.

Why is that a problem?

If someone hires you because you "sell" yourself as a particular thing, they expect you to deliver that person. If you turn out to be something entirely different, they're not going to be happy.

You'll probably stumble on some people that didn't know they needed someone like you. That's happened to me a lot-- luckily. 

Still, a lot of this explains this constant sense of Imposter Syndrome, I feel when I'm doing paid creative work.

The only time I don't feel like an imposter is when I'm sitting with a client, addressing their business issues, and helping them develop a clear strategy to move forward.

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