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Do Shorter Videos Perform Better - Comparing Two Successful Videos

11/3/2019

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5 Minute Video vs. 17 Minute Video

A common misconception that I run up against with clients often is 

Two videos I made about the MTailor App both have over 10,000 views. This makes them good samples to study how the length of a video on YouTube effects total views and watch time. 


Both these videos were based around referral affiliate income, so we'll discuss a bit about those outcomes as well.
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Does MTailor App Work?
Months Live - 25
Video Length - 5:06
Viewcount - 24,300
Watchtime - 43,600
New Subs - 16
Avg View - 1:47
Comments - 51
​
Honest MTailor Review
Months Live - 11
Video Length - 17:16
Viewcount - 12,600
Watchtime - 46,500
New Subs - 11
Avg View - 3:40
Comments - 32
​
Adjusted for Time 
​

​Does MTailor App Work?
Viewcount - 24,300
Watchtime - 43,600
New Subs - 16
Comments - 51
​Honest MTailor Review
Viewcount - 27,720
Watchtime - 102,300
New Subs - 24
Comments - 70
​YouTube video research and optimization made easy: https://www.tubebuddy.com/craiginzana

20% Off Your First Order on MTailor: https://www.mtailor.com/signup/?code=rbvzplij

Digital Marketing Consultation & Services: https://www.craiginzana.com/services.html

Free Digital Nomad Book: https://www.craiginzana.com/books.html

Comparing Two Similar Videos with Drastically Different Lengths - Which Performed Better?
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SinterFire - In Our Own Words (Promotional Video)

5/15/2015

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I was asked by some of the younger students at the DuBois Business College to be the Director of Photography for this short promotional piece for SinterFire. 
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Stew's Brew Coffeehouse (Commercial)

5/15/2015

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I got to work as the camera operator on this short commercial for my favorite local coffeehouse. Directed by Ryan Haggerty.
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DuBois Creative Minds Film Festival (Promotional Video)

5/14/2015

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I directed this Promotional Video for the DuBois Creative Minds Film Festival and Art Walk on the Block. 
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