With over 10 years of experience in digital marketing, I've watched as the Google search algorithm has made thousands of changes.
To someone like me, tracking all these changes are fun. However, for most small business owners or startup founders search engine optimization (SEO) can be a minefield of outdated or irrelevant information.
There are only two basic things you need to understand about SEO as a small business owner or new startup founder.
1. How to choose keywords.
2. Labeling your site and content for those keywords.
3. Earning backlinks around those keywords.
This post is going to focus entirely on #3.
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The Importance of Accurate Financial Projections for Your Business and How to Make Them
When helping a fellow business owner put together financial projections so that she could apply for a loan, I realized how this important step is often overlooked. When Chelsea from Business Pop reached out to write this post on the topic, I was happy to accept.
Financial projections are the foundation on which businesses run. These projections encompass current and future income and expenses, representing the business’ present condition and expected growth. In this article, we’ll explore the importance of financial projections and how to accurately create them for your business.
When do you keep pushing and when do you say enough is enough?
This podcast episode bit of a post-mortem on Craig Inzana Media LLC as I continue to transition into fulling throwing myself and those resources behind Beeso Studio.
About six months ago I was approached by Michael “Fritz” Fritzius to talk about my entrepreneurial journey with Craig Inzana Media on The Hot Mic Podcast by Arch DevOps.
Over the last few months I made the tough decision to leave Craig Inzana Media behind to dedicate myself fully to the marketing department at Beeso Studio. I had been trying to do both for about a year and started to lose direction in my own business.
After losing some big key accounts due to the pandemic, I had to let a lot of the team go and was working on a bare-bones crew of contractors by the end. It just wasn't working for me.
Michael and I go deep into what it feels like to make that decision and why I think it was the right one to make at this time.
We also talk about remote work and why I got into building up a marketing agency for myself in the first place.
Listen above and feel free to share.
As an entrepreneur, freelancer, or working professional you will be more successful by handling the stress, anxiety, and isolation that come along with the territory.
More than a Few Words is a marketing podcast for business owners.
The brief, lively conversations with marketing professionals and business owners from around the world are part of the Digital Toolbox from Roundpeg.
In this episode, I was asked to be a guest and discuss stress relief for business owners. We talked about how you can make work less stressful for yourself and your employees. We also talked about how prioritization and less stress can make your company more effective.
This article is originally published on descript.com.
Remote interviews are a fact of life for every podcaster, and in today’s era of social distancing, more so than ever. Since you rarely get the chance at an interview do-over, nailing down your remote recording workflow is essential. We’ll show you how to prepare for and record a remote interview, so you get it right the first time — with some additional tips along the way to make sure all your bases are covered.
If you're a podcast host like me or you're interested in becoming a podcast host you've probably looked into different options for recording your podcast.
Especially now with remote interview becoming the standard, it's more important than ever to focus on quality to stand out.
In this post and the below video I share my favorite solution that i finally landed on after trying every different platform I thought might work including Zoom, Skype, Squadcast, and Zencaster.
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Links to Riverside.FM in this article are affiliate links. Any commission earned goes to supporting the Happy You Are Here Podcast.