Keywords are... dare we say "key" to understanding how people find your website and see your online ads.
One of the most cost effective strategies for financial advisors to reach new clients is search engine optimization (SEO). This can be done yourself, by your webmaster, or a specialized marketing agency.
As a financial advisor, digital marketing can be a minefield of compliance issues. Advice you may receive from a marketing agency or various sites like Neil Patel do not consider the penalties you could run into if you use some of their tactics.
One of the big issues we often run into while working on SEO for Financial Advisors is the grey area that exists around reviews. When we're talking the most popular search engine in the world (Google), the main concern is Google My Business reviews.
Are you allowed to receive reviews on Google as a financial advisor?
The answer is, as usual, it depends.
10 Lessons from my 10+ year marketing careers. Things are always changing but some things are always true.
Gary Vaynerchuck recently released a huge guide about creating hundreds of pieces of content a day. All of a sudden a ton more people are on board with reposting Tweets to Instagram as quotes. So in this video, I walk you through step-by-step how to repost a tweet to Instagram for free using only the Twitter, Instagram, and Canva apps on your phone.
This also works for reposting text posts from LinkedIn or Facebook.
There is one app that I use to manage my time. It helps me maintain a better work-life balance and get real about how much I can reasonably get done in a day.
That app is Google Calendar. I use it on my iPhone and Macbook to manage ALL my tasks INCLUDING SLEEPING.
I used to use ToDoist and Trello, but I eventually realized these were just adding an extra step that wasn't needed. 2020 will be my first time using it for the whole year.
What do you think? Do you think you could use just Google Calendar for all your time management?
5 Minute Video vs. 17 Minute Video
A common misconception that I run up against with clients often is
Two videos I made about the MTailor App both have over 10,000 views. This makes them good samples to study how the length of a video on YouTube effects total views and watch time.
Both these videos were based around referral affiliate income, so we'll discuss a bit about those outcomes as well.
Adjusted for Time
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Comparing Two Similar Videos with Drastically Different Lengths - Which Performed Better?