​Am I doing too much?
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​A few weeks ago I was underemployed and struggling to get any freelance projects off the ground. Through weekly talk therapy and an amazing support system I was keeping focused on the opportunities rather than dwelling on all the little things that kept not working on. Then suddenly the pace shifted.
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A lot of the books that I read in high school are some of my favorite books but I don't actually remember very much about them. This one is 1984. ​

Let me start with this admission: I want to be successful.

To some that might sound obvious, but in other crowds the word “success” is a dirty one. Artists and working class friends sneer at the idea as selfish and unaware.

Some of success is money. Enough money to make decisions with your money rather than your money making decisions for you.

One of my favorite songs by a Pittsburgh musician (Crisp Lake), and friend of mine, says “When you see the wheel, I hope you know which way to steer.” I hope so too.

That song wasn’t written about me. He wrote it before we ever met. However, I always feel like that line is speaking at me directly.

I am the artist friend who focuses a lot more than my friends on the business aspect of the field. A lot of the time I’m made to feel like a sellout either directly or indirectly.

A lot of my time is spent on self-improvement. I’m a bit of a workaholic, but even work-life balance is something I’m committed to figuring out. Maybe I’m a control freak because I want to control every facet of my life.

The system is not rigged against you; the system has just evolved with more competition online. The internet is capitalism in it's truest form.

It has now become a business by itself just to keep up with the rapid changes happening with Facebook, YouTube, Websites, eCommerce, and the ecosystem as a whole. (I know because that is my business.)

You need one of two resources for online marketing: Time or Money.

The year 2016 has been full of changes. This was big for our production company, Sideline Pictures. We released a feature film and have started new initiatives in the last few months to grow our audience.
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As an online marketer and content creator myself, I have been watching over our statistics to see what lessons I could learn from this experimentation stage in Sideline Pictures. 
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In this post, I am going to go through the last three months of the Sideline Pictures website growth and related social media channels. Those are my primary responsibility and what I do for other businesses, so they are of the most interest to me (and probably you).

At the beginning of December, we started posting to the blog a few times a week. 
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This content was primarily informational and is intended to help our target audience of other filmmakers. The goal here is to increase authority and network reach. Also helping people makes us feel all warm and fuzzy inside.
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