There is a myth that you have to hire someone to do your search engine optimization (SEO) for you.
Yes, it is a highly valued skill that you could pay anywhere from $250/month to $10,000/month on hiring someone. If you're trying to show up in Google for competitive, national keywords you could pay even more!
However, you can do it yourself. Yes. You can learn SEO and I happen to think it's relatively easy.
If you've created your own website with WordPress, Wix, Weebly, or SquareSpace then you can certainly implement best practices and be competitive on Google.
In this blog (and the courses that go along with it), I'm going to share the best practices and techniques I've used to help hundreds of small businesses and startups show up on page one of Google.
This also works for Bing, Yahoo, and DuckDuckGo, but we'll focus on Google for most of it.
What is the best SEO for a small business?
There is a clearly defined set of best practices, but things change year to year.
Google releases hundreds of updates a year, including 2-4 major updates. Some advice from three years ago would actually hurt your website today.
The core fundamentals don't change. Google is in the business of showing searchers what they are looking for.
If you do a good job fulfilling this and make sure Google knows what your website is about, you'll always win over time.
What You Will Learn
These subjects will be covered one-by-one on this blog over time.
However, if you want to dive in or you learn better with video, check out my Local SEO for Small Business Owners course!
My name is Craig Inzana. I've grown up alongside Google and helped hundreds of small business owners get their websites found on the first page.