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While ranking on the first page of Google is certainly an accomplishment, there is one thing that seems to elude many marketers: getting the coveted featured snippet. The featured snippet on Google is a short web snippet that appears at the top of the search results, before the link to the first result. It can also appear in the “People Also Ask” section.  Oh hey! It's me, Craig, hopping in here real quick on Andrew's guest post. I've seen first hand in my 10+ years of SEO work how much these featured snippets can help expand reach. Here's a quick example from Event Vesta where I've helped our blog search traffic climb to 1k+ per month in qualified visitors after one year. This example is just to show the newer, expanded featured snippets, and how those work. It's for the search term "how to sell sponsorships,"  The featured snippet is prominent and in-your-face, leading to a much higher click-through rate. Landing in the featured snippet also leads to many more organic backlinks and local citations. Google’s algorithms use several factors to determine which articles have information that would make an excellent featured snippet. While there’s no guarantee that you’ll land in the featured snippet, optimizing your blog post for it will significantly increase the chances of it happening. Here are eight ways to optimize your content for featured snippets. Do this in every article you publish, and you have a pretty good chance of landing in at least some featured snippets.
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With over 10 years of experience in digital marketing, I've watched as the Google search algorithm has made thousands of changes.
To someone like me, tracking all these changes are fun. However, for most small business owners or startup founders search engine optimization (SEO) can be a minefield of outdated or irrelevant information. There are only two basic things you need to understand about SEO as a small business owner or new startup founder. 1. How to choose keywords. 2. Labeling your site and content for those keywords. 3. Earning backlinks around those keywords. This post is going to focus entirely on #3. TABLE OF CONTENTSWhen helping a fellow business owner put together financial projections so that she could apply for a loan, I realized how this important step is often overlooked. When Chelsea from Business Pop reached out to write this post on the topic, I was happy to accept.  Financial projections are the foundation on which businesses run. These projections encompass current and future income and expenses, representing the business’ present condition and expected growth. In this article, we’ll explore the importance of financial projections and how to accurately create them for your business. 
When do you keep pushing and when do you say enough is enough?
This podcast episode bit of a post-mortem on Craig Inzana Media LLC as I continue to transition into fulling throwing myself and those resources behind Beeso Studio. About six months ago I was approached by Michael “Fritz” Fritzius to talk about my entrepreneurial journey with Craig Inzana Media on The Hot Mic Podcast by Arch DevOps. Over the last few months I made the tough decision to leave Craig Inzana Media behind to dedicate myself fully to the marketing department at Beeso Studio. I had been trying to do both for about a year and started to lose direction in my own business. After losing some big key accounts due to the pandemic, I had to let a lot of the team go and was working on a bare-bones crew of contractors by the end. It just wasn't working for me. Michael and I go deep into what it feels like to make that decision and why I think it was the right one to make at this time. We also talk about remote work and why I got into building up a marketing agency for myself in the first place. Listen above and feel free to share. 
As an entrepreneur, freelancer, or working professional you will be more successful by handling the stress, anxiety, and isolation that come along with the territory.
More than a Few Words is a marketing podcast for business owners. The brief, lively conversations with marketing professionals and business owners from around the world are part of the Digital Toolbox from Roundpeg. In this episode, I was asked to be a guest and discuss stress relief for business owners. We talked about how you can make work less stressful for yourself and your employees. We also talked about how prioritization and less stress can make your company more effective. 
 Video is an excellent way to reach a broader audience for your podcast, specifically with clips! Descript makes it super easy to create these short, dynamic audiograms to share.
Learn more about Descript: https://www.descript.com/ |
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