The year 2016 has been full of changes. This was big for our production company, Sideline Pictures. We released a feature film and have started new initiatives in the last few months to grow our audience.
As an online marketer and content creator myself, I have been watching over our statistics to see what lessons I could learn from this experimentation stage in Sideline Pictures.
In this post, I am going to go through the last three months of the Sideline Pictures website growth and related social media channels. Those are my primary responsibility and what I do for other businesses, so they are of the most interest to me (and probably you).
At the beginning of December, we started posting to the blog a few times a week.
This content was primarily informational and is intended to help our target audience of other filmmakers. The goal here is to increase authority and network reach. Also helping people makes us feel all warm and fuzzy inside.
Unique visitors to the site started to spike immediately after new content was being created. Not only did this give visitors more potential pages to land on, it also opened up new opportunities to share pages on social media.
One of the main endeavors that has been consuming most of my time is working with Sideline Pictures. The company is Vincent Barnard's movie production company and soon to be much much more than just that.
Early in 2014, Vincent and I set out to create a long-form episodic narrative called Blue Card. The idea was first and foremost to create a compelling project on the lowest budget we felt possible. Equally as important, however, was using this series to test the waters in the ever murky distribution landscape of today's film industry.
Scene recreations were an assignment at DuBois Business College. Much like learning to play music by learning covers, the scene recreation assignment allowed us to study our favorite director's styles a methods by emulating them. For mine, I shot and directed two scenes from The Place Beyond The Pines.
I also got to shoot Vincent Barnard's scene recreation from the movie Zodiac.
Writer/Director/Actor Vincent Barnard's short film Love Interrupted we made for the 2012 DuBois Creative Minds Film Festival. This was my first time working as cinematographer for Vincent. The film took home the Audience Choice Award at the festival.