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While ranking on the first page of Google is certainly an accomplishment, there is one thing that seems to elude many marketers: getting the coveted featured snippet. The featured snippet on Google is a short web snippet that appears at the top of the search results, before the link to the first result. It can also appear in the “People Also Ask” section.  Oh hey! It's me, Craig, hopping in here real quick on Andrew's guest post. I've seen first hand in my 10+ years of SEO work how much these featured snippets can help expand reach. Here's a quick example from Event Vesta where I've helped our blog search traffic climb to 1k+ per month in qualified visitors after one year. This example is just to show the newer, expanded featured snippets, and how those work. It's for the search term "how to sell sponsorships,"  The featured snippet is prominent and in-your-face, leading to a much higher click-through rate. Landing in the featured snippet also leads to many more organic backlinks and local citations. Google’s algorithms use several factors to determine which articles have information that would make an excellent featured snippet. While there’s no guarantee that you’ll land in the featured snippet, optimizing your blog post for it will significantly increase the chances of it happening. Here are eight ways to optimize your content for featured snippets. Do this in every article you publish, and you have a pretty good chance of landing in at least some featured snippets.
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With over 10 years of experience in digital marketing, I've watched as the Google search algorithm has made thousands of changes.
To someone like me, tracking all these changes are fun. However, for most small business owners or startup founders search engine optimization (SEO) can be a minefield of outdated or irrelevant information. There are only two basic things you need to understand about SEO as a small business owner or new startup founder. 1. How to choose keywords. 2. Labeling your site and content for those keywords. 3. Earning backlinks around those keywords. This post is going to focus entirely on #3. TABLE OF CONTENTS
As an entrepreneur, freelancer, or working professional you will be more successful by handling the stress, anxiety, and isolation that come along with the territory.
More than a Few Words is a marketing podcast for business owners. The brief, lively conversations with marketing professionals and business owners from around the world are part of the Digital Toolbox from Roundpeg. In this episode, I was asked to be a guest and discuss stress relief for business owners. We talked about how you can make work less stressful for yourself and your employees. We also talked about how prioritization and less stress can make your company more effective. 
If you're a podcast host like me or you're interested in becoming a podcast host you've probably looked into different options for recording your podcast.
Especially now with remote interview becoming the standard, it's more important than ever to focus on quality to stand out. In this post and the below video I share my favorite solution that i finally landed on after trying every different platform I thought might work including Zoom, Skype, Squadcast, and Zencaster.
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Links to Riverside.FM in this article are affiliate links. Any commission earned goes to supporting the Happy You Are Here Podcast.
 Video is an excellent way to reach a broader audience for your podcast, specifically with clips! Descript makes it super easy to create these short, dynamic audiograms to share.
Learn more about Descript: https://www.descript.com/  Keywords are... dare we say "key" to understanding how people find your website and see your online ads. One of the most cost effective strategies for financial advisors to reach new clients is search engine optimization (SEO). This can be done yourself, by your webmaster, or a specialized marketing agency.
Creating content (blog posts or landing pages) that are targeted towards these keywords or long-tail variations on these keywords will bring you more clients than posting on Facebook or Twitter IF you do it right. *not even an email required ;) |
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