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If you’re searching for a company to help you manage your digital marketing then you probably do plenty of research on them first... or at least I hope so. About two years ago I was searching for a digital marketing agency to work for and I started to recognize a strange trend: digital marketing companies don’t keep up with their own digital marketing.  Not only was this discouraging from an employment standpoint, but I also imagined how a company or person looking to use these agencies would feel if they did their research. I'd give some examples but I don't want to effect the reputation of some very good companies. This isn't to say every digital company does this, but service-based agencies seem to be the biggest culprit. Myself included. If you happen to find yourself on Priority Digital's website (the company I work for), and go to the blog tab... you'll only find two posts. They were both from February of 2018. I made those posts when I started in my current position and my assumption was that content would be an important part of our sales strategy. It turns out I was wrong. Content is important. However, getting client-content finished is more important. When you're a small company of only a few employees and don't charge enough to outsource everything (or don't want to for service reasons), writing your own content falls lower and lower on the priority list. The only time I write articles or make videos now about digital marketing is in the late evening (like when I'm writing this). That time isn't always the most productive for me, and not only does the quantity suffer, but sometimes the quality of the output isn't up to par for what I expect either. To check in on my own content creation, I did some research. Over the last two years, I marked down how many pieces of content I created for my own websites vs. my client's websites.  This graph includes this website, videos on my YouTube that are business-related, Priority Digital's blog, and www.Sideline-Pictures.com (the movie company that Vincent Barnard and I make movies through). My client list is changing and growing constantly, but on this list it includes 7 different websites that I currently create or help create content for on a monthly basis. It also includes the WinklerGallery.Org site that I manage. The trend wasn't as dramatic as I had assumed, but this may be due to my spurts of creative inspiration where I create content like a mad-man for a few weeks and then disappear from the internet for a few months. That same strategy doesn't work for my clients-- obviously-- so their content output is much more consistent. What are your thoughts?
Have you noticed this or disagree with me completely? Do you care if your digital marketing consultant or agency practices what they preach? Comment down below or @craiginzana on Twitter.
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AN EASY, STEP-BY-STEP OVERVIEW TO MAKE BLOG POSTS THAT GET READ Blogging has become a huge part of having a successful website. Especially in Business to Business sales, having a good blog can bring sales to your doorstep. Additionally, blogging can answer those questions you get from customers and clients over and over and over again. In fact, that's how I have come up with my most successful posts. It turns out there are usually thousands of other people out there looking for answers to that question too. Follow these steps and track the amount of views your blog posts receive. You won't be disappointed. If you do really well, some of those views should turn into paying customers! Download the free checklist PDF to help you remember these steps. 1. will the topic add value?Before you do anything, make sure the topic of your blog post matches your target audience.
It helps to imagine your IDEAL customer. What are they typing into that search bar? What blog post would they click on? What topic would be most valuable to them? Can you add a unique perspective? Will this make them trust you more and more likely to buy from you? Social media addiction is something I’ve struggled with for years. When I start to feel my thoughts influenced by those online and consuming content mindlessly constantly, then I know there’s a problem. In this video and blog post I talk about the three steps you can use to control social media overuse. Step One: AcceptanceThe first step is accepting you have a problem. There’s a reason that people say this. No need to get all melodramatic about it, but you do have to accept that “Yeah, I am a little addicted to this.” You need to accept it and you need to say, “I’m going to do something about this.” STEP TWO: QUITThe second step is to quit cold turkey. Don’t delete your profile. You don’t need to do that. A part that keeps people from diving in is that you’re afraid to quit. You don’t want to delete all those years of history. You don’t need to delete your account to quit.
 Am I doing too much? A few weeks ago I was underemployed and struggling to get any freelance projects off the ground. Through weekly talk therapy and an amazing support system I was keeping focused on the opportunities rather than dwelling on all the little things that kept not working on. Then suddenly the pace shifted.
 Let me start with this admission: I want to be successful.
To some that might sound obvious, but in other crowds the word “success” is a dirty one. Artists and working class friends sneer at the idea as selfish and unaware. Some of success is money. Enough money to make decisions with your money rather than your money making decisions for you. One of my favorite songs by a Pittsburgh musician (Crisp Lake), and friend of mine, says “When you see the wheel, I hope you know which way to steer.” I hope so too. That song wasn’t written about me. He wrote it before we ever met. However, I always feel like that line is speaking at me directly. I am the artist friend who focuses a lot more than my friends on the business aspect of the field. A lot of the time I’m made to feel like a sellout either directly or indirectly. A lot of my time is spent on self-improvement. I’m a bit of a workaholic, but even work-life balance is something I’m committed to figuring out. Maybe I’m a control freak because I want to control every facet of my life. Do you feel like your Facebook page or website aren't helping your business as much as it used to? The cost of getting your posts out to your audience have skyrocketed. Website trends keep moving ahead at light speeds. eCommerce is a huge beast that takes time commitment to set up and manage. The system is not rigged against you; the system has just evolved with more competition online. The internet is capitalism in it's truest form.
It has now become a business by itself just to keep up with the rapid changes happening with Facebook, YouTube, Websites, eCommerce, and the ecosystem as a whole. (I know because that is my business.) You need one of two resources for online marketing: Time or Money. |
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