As the host of a podcast myself and producer of a few others, understanding listeners is a constant rabbit hole.
There are a lot of blogs and videos out there that will tell you a million ways to attract more listeners to your podcast show.
The problem is, a lot of them are referencing what has worked for them years ago... or worse a keyword that will help their video rank on YouTube.
What we're going to do in this post (and the video if you prefer that format) is take a dive into some real data and statistics about how people discover new podcasts in 2020.
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Video is an excellent way to reach a broader audience for your podcast, specifically with clips! Descript makes it super easy to create these short, dynamic audiograms to share.
Learn more about Descript: https://www.descript.com/