Do you feel like your Facebook page or website aren't helping your business as much as it used to?
The cost of getting your posts out to your audience have skyrocketed.
Website trends keep moving ahead at light speeds.
eCommerce is a huge beast that takes time commitment to set up and manage.
The system is not rigged against you; the system has just evolved with more competition online. The internet is capitalism in it's truest form.
It has now become a business by itself just to keep up with the rapid changes happening with Facebook, YouTube, Websites, eCommerce, and the ecosystem as a whole. (I know because that is my business.)
You need one of two resources for online marketing: Time or Money.
how facebook has changed
On Facebook there is something called "organic" reach. That is who sees your post in their timeline without you having to do anything but hit "post".
Organic reach used to go out to everyone that has liked your page. That's not the case anymore-- as you may have noticed.
It might feel like Facebook is holding your fans hostage to get you to shell out some cash to show them your posts.
You can do that with boosted posts; however, those costs continue to rise with competition increasing for space in users' timelines.
The alternative is to understand Facebook's algorithm. The algorithm is a complex mathematical equation that decides what posts show up in a user's timeline. This is constantly changing, but there are a few key factors it always takes into consideration.
The big one is engagement:
How It Is Measured: If a user interacts with your posts, then Facebook's Algorithm decides that user must like your posts. Facebook then will show that user your posts without you having to pay for it.
(These interactions are likes, comments, shares. Each of those holding more value than the last.)
What To To: Make sure your posts encourage interaction. Simply asking people to share or asking questions rather than posing statements will increase interaction. Increased interaction will make your posts show up on more people's timelines naturally.
This only works if the posts can add value to those users. That value can be entertainment, interesting specific knowledge, or inspirational.
These types of posts take a lot more time to create on a regular basis, so make sure to recycle the posts that do well after a few months.
Remember: Attention spans online are short. Nobody will get mad at you for reposting something popular a few months later.
There is A LOT going on with Facebook and the changes will keep coming. Knowing how to use the worlds most used social media platform is a must for any business that wants to survive the next few decades.
Take this advice and create some great posts for your customers to interact with. Best of luck!
If this is all a little overwhelming or you just don't have the time to deal with it; send me an email at firstname.lastname@example.org to talk about Inzana Social Solutions' services or give me a call at (eight one four) 661-1220.