INZANA MEDIA
  • Marketing
  • Blog
  • Contact
    • Calendar

10 Lessons from 10+ Years of Marketing

5/5/2020

0 Comments

 
​
10 Lessons from my 10+ year marketing careers. Things are always changing but some things are always true.
​
1. BRANDS ARE MORE THAN LOGOS. A strong brand includes office furniture, email templates, employee attitudes.

2. CUSTOMER EXPERIENCE MAKES OR BREAKS IT. Marketing can only do so much.

3. PROCESS MATTERS. Running around like a chicken without a head is a sure way to fail.

4. TESTING = GROWTH. Testing AND applying the results is the difference between wasting money and making an investment.

5. SPECIALISTS OUTPERFORM. Doing everything is simply not how you can be the most valuable.

7. EXPERTS DISAGREE. Eventually, you just have to try things yourself. Different things work for different people-businesses.

8. SOCIAL MEDIA SPOILED US. Early Facebook and Instagram spoiled us with free ways to reach an audience.

9. ADVERTISING COSTS MONEY. This was hard for me to really grasp, even as a marketer. I started marketing in the early social media days, so I got paid to make things look nice and design things to convert. Now, though, more of that money needs to go towards paying to get in front of customers.

10. RELATIONSHIPS ARE THE CORE. Whether it’s relationships with your customers, vendors, clients, community. It’s important to remember that all the people you do business with are people too.

Picture
0 Comments



Leave a Reply.

    Schedule A Free Marketing Consultation

    Popular

    Step-By-Step Guide to Set up Google Calendar - ToDoist Integration
    201 Keywords for Financial Advisor SEO & Search Ads
    RAW: Natural Born Artists Experience
    9 Step Checklist To Improve Your Wordpress Blog
    How To Stop Social Media Overuse without Deleting Your Accounts

    Categories

    All
    Advice
    Apps
    Art Institute
    Artist Profile
    Attempt Pictures
    Blog
    Books
    DuBois Business College
    Experimental
    Film Festival
    Financial Advisor Marketing
    Marketing
    Music Video
    Other
    Podcast
    Productivity
    Promotional Video
    Reel
    Scene Recreation
    Short Film
    Sideline Pictures
    Theater
    Web Series
    Wordpress

    RSS Feed

    Tweets by @craiginzana

Facebook | LinkedIn
(Copyright © 2021 Craig Inzana Media LLC. All Rights Reserved. Some images from Public Domain.)
  • Marketing
  • Blog
  • Contact
    • Calendar