As a financial advisor, digital marketing can be a minefield of compliance issues. Advice you may receive from a marketing agency or various sites like Neil Patel do not consider the penalties you could run into if you use some of their tactics.
One of the big issues we often run into while working on SEO for Financial Advisors is the grey area that exists around reviews. When we're talking the most popular search engine in the world (Google), the main concern is Google My Business reviews.
Are you allowed to receive reviews on Google as a financial advisor?
The answer is, as usual, it depends.
10 Lessons from my 10+ year marketing careers. Things are always changing but some things are always true.
Gary Vaynerchuck recently released a huge guide about creating hundreds of pieces of content a day. All of a sudden a ton more people are on board with reposting Tweets to Instagram as quotes. So in this video, I walk you through step-by-step how to repost a tweet to Instagram for free using only the Twitter, Instagram, and Canva apps on your phone.
This also works for reposting text posts from LinkedIn or Facebook.
There is one app that I use to manage my time. It helps me maintain a better work-life balance and get real about how much I can reasonably get done in a day.
That app is Google Calendar. I use it on my iPhone and Macbook to manage ALL my tasks INCLUDING SLEEPING.
I used to use ToDoist and Trello, but I eventually realized these were just adding an extra step that wasn't needed. 2020 will be my first time using it for the whole year.
What do you think? Do you think you could use just Google Calendar for all your time management?
5 Minute Video vs. 17 Minute Video
A common misconception that I run up against with clients often is
Two videos I made about the MTailor App both have over 10,000 views. This makes them good samples to study how the length of a video on YouTube effects total views and watch time.
Both these videos were based around referral affiliate income, so we'll discuss a bit about those outcomes as well.
Adjusted for Time
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Free Digital Nomad Book: https://www.craiginzana.com/books.html
Comparing Two Similar Videos with Drastically Different Lengths - Which Performed Better?
When you look back on your life, are there distinct "chapters" that span a certain amount of time but inevitably change drastically?
I'd find it hard to believe that you don't. If not, maybe it's time to do some more reflection on your past... or maybe you just have a suuuuuppppppeeeerrrr stable and happy life.
For me at least, it's very real. I have such clear chapters that go through the story of my life. Sometimes the main character barely seems like the same person-- good characters grow and learn lessons along the way, so maybe it's really good book series ;)
Here I am, sitting in a coffee shop in Moab, Utah waiting for my car insurance company to finish up with a car accident I was in.
To make that even crazier, I was living in that car. It was my home on wheels as I traveled the country working from my laptop.
I have been living as a Digital Nomad (which I explain A LOT about in my free ebook you can dive into if you want to learn more about that lifestyle).
It was the dream. Ever since I left Austin, Texas in 2015, this has been the life I've been working towards.
Now... the car is totaled. The loan is more than the car is worth, so it's going to put some extra financial strain on me.
This is where that change of chapters comes in. I've really enjoyed the time I've had as a nomad and will likely go back to this lifestyle in a few years.
I think it's time though, to settle in a really focus on work. I've got a lot of REALLY cool businesses running right now and I'm excited to sit down and focus on these for a few years.
So the end of the nomad era has come for now. The new era will be another one of focused work (that I enjoy-- thank God) and really making a difference.
Here's the rundown of this new chapter for those of you that need or want to know.