While ranking on the first page of Google is certainly an accomplishment, there is one thing that seems to elude many marketers: getting the coveted featured snippet. The featured snippet on Google is a short web snippet that appears at the top of the search results, before the link to the first result. It can also appear in the “People Also Ask” section.
The featured snippet is prominent and in-your-face, leading to a much higher click-through rate. Landing in the featured snippet also leads to many more organic backlinks and local citations.
Google’s algorithms use several factors to determine which articles have information that would make an excellent featured snippet. While there’s no guarantee that you’ll land in the featured snippet, optimizing your blog post for it will significantly increase the chances of it happening.
Here are eight ways to optimize your content for featured snippets. Do this in every article you publish, and you have a pretty good chance of landing in at least some featured snippets.
Art and inspiration are important parts of our society. As a marketer, I've walked the line of art and business. Sometimes tipping into one or the other entirely, but never quite forgetting either.
I originally curated these to help inspire art education and artists in my rural small town. It helped spark a conversation around the economics of the arts and support our local art education centers.
The quotes below are some of my favorites. I hope they will help inspire more patrons to take arts education and buying art locally serious.
Feel free to share these images around the web. Spread the love for art education!
"Creativity will be the currency of the 21st century."
- Gerald Gordon, Ph.D, President/CEO, Fairfax County (Virginia) Economic Development Authority
Update from 2021! Originally this post appeared on the WinklerGallery.org blog while I was an active artist member and President of the Board of Directors. Claira was also an artist member at the time.
As with many things, artists evolve and change constantly. Almost as soon as this was posted, I'm sure Claira felt that some things weren't true anymore.
Consider this a time capsule into a fantastic local Pennsylvania artist from 2017. This is her current website if you want to follow her: clairaheitzenrater.art
But first, here are two of my favorites of her more recent work!
(Originally appeared on WinklerGallery.org in 2017. This interview was conducted and written by Board Secretary, Rachael Berdine It was edited and posted by Board President, Craig Inzana.)
Every month here at the Winkler Gallery and Art Education Center, we honor one of our member artists as Artist of the Month. All of our artists produce stunning work of all varieties that pass through a juried selection process to be displayed at the gallery. The Artist of the Month allows us to zoom in on them one at a time. For August 2017, the honor goes to Cora Smith.
We sat down with Cora during one of her volunteer shifts at the gallery for an interview where we talked about her religion, the hardest parts of being an artist, and where her inspiration comes from.
(This post originally appeared on WinklerGallery.org in 2018, written by Craig Inzana, Previous President of the Board of Directors and Artist Member of the Winkler Gallery & Art Education Center.)
The State of The Arts in DuBois was a radio show with Joe Taylor of Connect FM, Deb Grieve of the Reitz Theater, Jessica Weible of The Watershed Journal, and Craig Inzana of the Winkler Gallery & Art Education Center recorded in July 2018. They discuss what the arts are like in our small town, rural region.
With over 10 years of experience in digital marketing, I've watched as the Google search algorithm has made thousands of changes.
To someone like me, tracking all these changes are fun. However, for most small business owners or startup founders search engine optimization (SEO) can be a minefield of outdated or irrelevant information.
There are only two basic things you need to understand about SEO as a small business owner or new startup founder.
1. How to choose keywords.
2. Labeling your site and content for those keywords.
3. Earning backlinks around those keywords.
This post is going to focus entirely on #3.
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